A Note from the Founder
After months of building and learning from our community, I'm sharing an update on our path forward.
What We've Learned:
Onboarding Web2 creators directly to a new Web3 dapp has presented challenges we underestimated:
- High friction in the creator onboarding experience
- Retention economics that don't yet align with creator expectations
- Limited network effects for Web2 creators entering Web3 cold
Our Pivot:
Rather than competing for attention as a standalone platform, we're repositioning as infrastructure.
We're integrating with established Web3 creator ecosystems like Zora and Farcaster to become the onboarding layer
that makes tokenization effortless. With one click, creators can import their entire Web2 history—content, metrics,
audience—onchain and launch tokens backed by years of intellectual property they've already built.
We're not pausing. We're building the bridge that actually works.
Let's connect: @robbin_arora
